随着社会的发展,危机公关日益成为企业管理界的重要话题,危机公关处理得当与否,直接关系到企业能否在激烈的市场竞争中生存、发展。本文从危机及危机公关的概念入手,探讨了企业发生公关危机后应采取的措施及具体对策,以及在处理危机事件中应注意的相关问题。 With the development of society, crisis public relations has increasingly become an important topic in business management. Proper handling of crisis public relations is directly related to whether an enterprise can survive and develop in fierce market competition. This article starts with the concept of crisis and crisis public relations, and discusses the measures that should be taken and the specific countermeasures after the crisis of public relations in enterprises, and the related issues that should be noticed when dealing with crisis events.