论文部分内容阅读
客户是重要创新源,在线大规模定制是企业将客户纳入创新过程、实现开放式创新的重要方式.基于企业视角,针对客户最优参与策略问题,考虑新产品开发(new product development,NPD)中的技术不确定性和市场不确定性,分别以研发活动创新度、客户知识对研发活动的重要度两项指标作为表征,提出了客户知识累积函数和企业设计返工函数;考虑从概念开发到新产品扩散全生命周期成本,构建了包含研发成本和产品在市场中扩散的营销成本的企业收益函数,以企业利润最大化为目标,给出了最优客户参与时间和最优交流次数以及企业策略选择的判定条件.最后,通过案例验证了方法的有效性和适用性.
Customer is an important source of innovation, online mass customization is an important way for enterprises to integrate customers into the process of innovation and achieve open innovation.Based on the enterprise perspective, in view of the optimal participation strategies of customers, new product development (NPD) Technical uncertainty and market uncertainty, respectively, the research and development activities of innovation, customer knowledge of the importance of research and development activities as the two indicators as indicators, the cumulative customer knowledge and business design functions proposed rework function; consider the concept of development to the new The whole life cycle cost of product diffusion, the enterprise profit function including the cost of R & D and the marketing cost of product diffusion in the market is constructed. The objective of maximizing the profit of the enterprise is to give the optimal customer participation time and the optimal number of exchanges, The choice of judgment conditions.Finally, the validity and applicability of the method are verified through the case.