企业报发挥着联系职工、教育职工、动员职工、组织职工的重要作用,对保证企业干部、职工队伍的稳定,促进企业生产建设的快速发展,确保企业经济建设的稳步提高有着直接意义。以笔者所在的广旺集团公司《广旺能源报》为例,作为四川煤炭系统创办历史最悠久的报纸,也是川北第一家企 Enterprise News plays an important role in connecting staff, educating staff, mobilizing staff and organizing staff and workers. It plays a direct role in guaranteeing the stability of enterprise cadres and staff and workers, promoting the rapid development of production and construction in enterprises, and ensuring the steady growth of the enterprise’s economic construction. For example, Guangwang Energy Newspaper Co., Ltd., where the author is the largest company, founded the oldest newspaper in Sichuan coal system and also the first enterprise in North Sichuan