药品电子商务作为减少流通环节、增加药品采购透明度、降低药价的一个措施,现在并没有如想象中的那样发挥巨大作用。药品本身的特殊性制约了它成为网络畅销品;药品电子商务的巨额成本限制了企业的进入,高额的维护成本和漫长的盈利等待期让许多已进入的企业处境艰难;现有的药品电子商务运行模式不能摆脱旧体制的束缚。这些让我们认识到只有进行医疗体制改革,创造药品电子商务企业发展的优良环境,寻找到一条正确的经营途径,才能让药品电子商务发挥出它应有的作用。 Drug e-commerce as a measure to reduce circulation, increase the transparency of drug procurement, and reduce drug prices has not played a huge role as imagined. The particularity of the drug itself has restricted it from becoming a network bestseller; the huge cost of drug e-commerce has restricted the entry of enterprises, the high maintenance cost and the long waiting period of profitability have made many enterprises that have already entered into difficulties; the existing pharmaceutical electronics Business mode can not get rid of the shackles of the old system. All of these make us realize that only by carrying out the medical system reform and creating an excellent environment for the development of pharmaceutical e-commerce enterprises and finding a correct business approach can pharmaceutical e-commerce play its due role.