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【目的/意义】本文旨在对我国特殊国情背景下的社交网络非理性集群行为多发性原因进行分析,以期为大学校园突发事件中微信用户非理性集群行为的治理提供指导。【方法/过程】在参考国内外相关文献的基础上形成非理性集群行为产生的关键因子,并通过微信调查问卷对大学校园非理性集群行为的影响因子进行验证,最后通过定性比较分析的方法对网络集群行为各因素相互作用的不同生成路径进行实证分析。【结果/结论】结果表明,大学校园微信用户非理性集群行为确实是多因素相互作用产生的结果,并且认为相关政府和学校可以通过对不同生成路径进行分析,针对性的为大学校园非理性集群行为的有效治理提供对策。
Purpose / Significance The purpose of this paper is to analyze the causes of the irrational behavior of social networks in China under the special national conditions of our country, with a view to providing guidance for the management of irrational behavior of WeChat users in university campus emergencies. 【Method / Process】 Key factors of irrational clustering behavior are formed based on the reference of domestic and international literature, and the influencing factors of irrational clustering behavior of university campus are verified by WeChat questionnaire. Finally, by means of qualitative comparative analysis Network cluster behavior of the interaction between the various factors of the different generation path for empirical analysis. [Results / Conclusion] The results show that the irrational clustering behavior of WeChat users on university campus is indeed the result of multi-factor interaction, and that the relevant government and schools can analyze the different generating paths and targeted the irrational clustering Effective management of behavior to provide countermeasures.