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每个行业、每种商品都有自己的品牌。在全国房地产行业敢于第一个吃“商品房商标注册”螃蟹的是江苏省江阴市房地产发展公司。1996年1月,“华昱”商品房商标的注册,一石激起千层浪,引起了国内众多新闻媒体的广泛关注和房地产业内人士的强烈共鸣。“华昱”作为江阴市房地产发展公司企业品牌,也引起了本刊记者的浓厚兴趣。为此,本刊记者来无锡采访,专程赶到江阴市就“华昱”现象和中小房地产企业在日趋激烈的市场竞争中如何加快发展等问题采访了江阴市房地产发展公司总经理王兆丰。
Every industry, every product has its own brand. In the national real estate industry dare to eat the first “real estate trademark registration ” crab Jiangyin City, Jiangsu Province, real estate development company. January 1996, “Huayu ” registration of commercial real estate trademarks, a stone aroused Melaleuca waves, aroused widespread concern of many domestic news media and real estate industry strong resonance. “Huayu ” as Jiangyin City real estate development company corporate brand, also caused the reporter’s strong interest. To this end, the reporter interviewed in Wuxi, made a special trip to Jiangyin City to “Huayu ” phenomenon and small and medium-sized real estate enterprises in the increasingly fierce competition in the market to speed up development and other issues interviewed Jiangyin City Real Estate Development Company General Manager Wang Zhaofeng.