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《生财有道》是中央电视台财经频道一档关注农业和农村,切实服务三农的节目。该节目主持人通过深入农村第一线实地探寻体验发现,挖掘最具指导性的致富故事,报道致富典型,为农民朋友学习交流致富经验提供更多实际帮助。因此,该节目主持人兼具主持人和记者的双重功能,其工作具有真实性、体验性、报道性、服务性、语言表达更注重说话和交流、直播意识和工作状态等特点。
“Making Money” is a program of CCTV Financial Channel focusing on agriculture and rural areas, and earnestly serving agriculture, rural areas and farmers. The program host through the first-line exploration of the field in depth rural experience found that mining the most guiding story of the rich, reported rich classic, farmers and friends to learn more to exchange experience to create more practical help. Therefore, the host of the program has the dual functions of the host and the reporter. The work of the program host is authentic, experiential, informative, service-oriented, with more focus on speaking and communication, on-air awareness and work status.