在巴特的符号学规划中,要对意识形态的修辞过程进行曝光,于是任何记号都被看成话语修辞所设下的圈套,看成是将偶然性转变为必然性的话语权力的凝结。这样,一切坚固的东西都被摧毁了。通过一步步的符号学分析,话语在直接意指过程中所形成的自然性被转换为修辞意指的意识形态性,话语生成的驱动力和方向性被清晰地揭示出来。 In Bart’s semiotics planning, the process of ideological rhetoric needs to be exposed, and any token is regarded as a trap set by discourse rhetoric as a condensation of discursive power that turns contingency into necessity. In this way, all the solid things have been destroyed. Through a one-step semiotic analysis, the natural nature formed by the discourse in the direct meanings is transformed into the rhetorical ideology. The driving force and direction of discourse generation are clearly revealed.