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中国具有4000多年的酿酒历史,酒文化源远流长,经久不衰。现代工业多以“领导潮流”为时尚,独有酿酒业(尤其是白酒业)却背道而驰,劲吹复古之风,一味强调传统和历史,似乎越传统越占老就越有品位。烟台张裕集团团有百年历史享誉国内外而不衰;泸州老窖窖池被列为国家重点保护文物;最近辽宁出土的“清道光二十五年”白酒,竟拍卖出了每公斤6万元的惊人价。这些都足以说明人们对传统酒文化的认可和崇尚。
China has more than 4,000 years of winemaking history. Wine culture has a long history and is enduring. Modern industry is often dominated by “leadership trends.” The unique wine industry (especially the liquor industry) runs counter to the trend, savoring the retro style, emphasizing tradition and history, and it seems that the more traditional ones are, the more tasteful they are. Yantai Changyu Group has a hundred years of history and reputation at home and abroad without fail; Luzhou Laojiao pit is listed as a national key cultural relic; the recent “Cheung Daoguang twenty-five years” liquor unearthed in Liaoning auctioned off 60,000 yuan per kilogram. The amazing price. These are enough to illustrate people’s recognition and advocacy of traditional wine culture.