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近年来养生文化在福州餐饮业成长迅速,但其在经营中仍然存在诸多问题,因此结合福州餐饮企业养生文化营销的发展现状,对其进行可行性分析,并对养生文化营销提出相应策略。随着市场经济的发展和人民收入水平的进一步提高,人民对餐饮消费的需求将进一步上升。在这种情况下,将文化营销理念贯彻深入到餐饮企业战略管理的层次就显得尤为重要。餐饮养生文化营销的诞生是适应时代发展需要的。一、福州餐饮市场的养生文化营销环境分析(一)宏观环境分析1.政治法律福州市政府对发展循环经济的战略构想中,明确指出旅游
In recent years, the health care culture in Fuzhou Catering industry has grown rapidly, but its business there are still many problems, combined with the development status of Fuzhou Catering business health culture marketing, to carry out its feasibility analysis, and health marketing strategy put forward. With the development of market economy and further improvement of people's income level, people's demand for food and beverage will further rise. Under such circumstances, it is particularly important to thoroughly implement the concept of cultural marketing into the strategic management of catering enterprises. The birth of catering health culture marketing is to meet the needs of the development of the times. First, the food market in Fuzhou health culture marketing environment analysis (A) of the macro environment analysis 1. Political and legal Fuzhou municipal government to develop a recycling economy in the strategic vision, clearly pointed out that tourism