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在互联网+的时代,传统媒体如果想顺应时代发展的浪潮,必须借用新媒体技术的东风,充分利用大数据、云计算等新技术,充分改革创新。自2014年国家出台政策,推动传统媒体与新兴媒体的融合发展以来,许多主流媒体借用政策的引导,利用新媒体技术,改革传播内容与传播手段,积极运用微信、微博的微传播力,从而提升主流媒体的传播力、公信力和影响力。
In the era of Internet +, traditional media, if it is to adapt to the tide of the development of the times, must borrow the new media technologies and take full advantage of new technologies such as big data and cloud computing to fully reform and innovate. Since the introduction of policies by the state in 2014 to promote the integration and development of traditional media and emerging media, many mainstream media have adopted the new media technology to reform their contents and means of communication through the guidance of policies and actively use the micro-communication power of WeChat and Weibo Enhance the spread, credibility and influence of mainstream media.