一个由互联网引领的媒介场景化时代已经到来。对于电视媒介来说,场景具有特别的意义,因为电视本身就是一种场景化的媒介,从诞生那天开始,电视就与场景相伴相随,场景化传播也成为传统信息时代电视的固有优势和生命力的根本。从传统信息时代到互联网信息时代,随着传播技术、传播方式和传播格局的历史演革,电视的场景也发生了历史和文化的变迁。可以说一部电视的发展史,就是一部电视场景化的演进史,新世纪以来,如果说互联 A media-oriented era led by the Internet has arrived. For television media, the scene has special significance, because the television itself is a kind of scene of the media, from the day of its birth, the television accompanied the scene, the scene of the spread of traditional television has become the inherent advantages of information and vitality The fundamental. From the traditional information era to the Internet information era, with the historical evolution of communication technologies, modes of transmission and communication patterns, the scene of television has also undergone historical and cultural changes. It can be said that the history of the development of a television is a television scene of the evolution of the history of the new century, if the Internet