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今年的白酒行业市场尤其是中高端白酒市场远远不如往年,几乎已成定局。新形势下,要研究分析中国白酒行业未来发展方向,诸多企业发展将向何处,市场该如何实现突破等等问题,首先我们就必需对中国白酒行业的发展历史做个简单的回顾,熟知造成白酒市场步入拐点的深刻原因,然后才能真正找出整个行业未来发展的路径。从1990年开始到现在,中国白酒行业的产量变化不大,其销售额却从1990年的不到350亿元快速提升到2012年的4265亿元,产值增加了十几倍。这种销售额的大幅变动主要是由于行业相对垄断、企业人为的频繁提价因素引起的。过去的
This year’s liquor market, especially in the high-end liquor market is far less than in previous years, almost a foregone conclusion. Under the new situation, we must study and analyze the future direction of China’s liquor industry, where many enterprises will develop and how the market should achieve breakthroughs. First, we must make a brief review of the history of the development of the liquor industry in our country. Liquor market into the inflection point of the profound reason, and then we can really find out the path of the entire industry in the future. From 1990 to the present, the output of liquor industry in China has not changed much. Its sales have risen rapidly from less than 35 billion yuan in 1990 to 426.5 billion yuan in 2012, and the output value has increased ten times. This substantial change in sales is mainly due to the relative monopoly of the industry, business-induced frequent price increases. Past