一、研究设计从传播效果出发,只有产生了实际接收或接受的受众,对媒介才有价值,才会得到媒介的关注和研究。但目前不管是研究层面,还是操作层面,对受众的分类都比较笼统。这些通用的受众类型划分在理论上界定繁复,在实践上又 First, research and design From the dissemination of results, only produced the actual reception or acceptance of the audience, the media have value, will receive media attention and research. However, at present, whether it is research level or operational level, the classification of audiences is relatively general. The division of these general audience types in theory defines the complex, in practice