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中国的广告业要想在国际上取得一定的位置,一定要走集团化的道路,形成几个具有竞争力的广告传媒集团。作为全球第五大广告市场,中国广告市场的发展潜力吸引了世界知名广告公司的目光,各大广告巨头纷纷杀入中国跑马圈地。面对这一趋势,本土的广告商们也不甘落后,积极做好应对的准备,中外双方由此展开了一场激烈的广告争斗大战。中国市场：全球广告业的未来改革开放以来,伴随着中国经济的持
China’s advertising industry in order to obtain a certain international position, we must take the road of the group, the formation of several competitive advertising media group. As the fifth largest advertising market in the world, the development potential of the Chinese advertising market has attracted the attention of world-renowned advertising companies. The major advertising giants have all reached the Chinese staking market. Faced with this trend, local advertisers are not far behind, and actively prepare for the deal, both China and foreign countries thus launched a fierce battle for advertising battle. China market: the future of the global advertising industry Since the reform and opening up, accompanied by the Chinese economy