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在广告设计当中语言起着极其重要的作用,它就如同广告的灵魂,而且它的质量也直接决定广告是好还是坏。在这方面,为了能够设计出相当完美的广告,设计人员必须在广告设计当中不断的去学习广告语言,然后再用一些常用的语言技巧来进行相关的设计,通过简单的理解,还要让广告具有较为抽象的独特性,并能够让人们通过快速的记忆从而去丰富广告的内容和其他特性的相关广告,从而提高广告作品的艺术性。
Language plays an extremely important role in advertising design. It is like the soul of advertising, and its quality directly determines whether the advertisement is good or bad. In this regard, in order to be able to design a very good advertising, designers must continue to study advertising in advertising design language, and then use some common language skills related to the design, through simple understanding, but also to advertising It has a more abstract uniqueness and enables people to improve the artistic quality of their works through quick memory to enrich advertisements and other related advertisements.