品牌承载的不只是企业的价值更是责任面对着全球经济一体化,我国企业的生存面临的压力越来越大。很多跨国企业纷纷登陆中国市场,而品牌已经成为跨国巨头们的一大利器。中国企业近几年也开始注重品牌建设和品牌扩张,但是目前能够顺利走到国际 Brand bearing not only the value of the enterprise is the responsibility to face the global economic integration, the pressure on the survival of Chinese enterprises are more and more. Many multinational companies have landed in the Chinese market, and the brand has become a big tool for multinational giants. Chinese enterprises have also begun to focus on brand building and brand expansion in recent years, but now they are able to smoothly reach the international