时代玫瑰园是“为年轻的心而存在的”,广告也是。我们希望在广告中的一言一行,每一细节都透露出年轻的姿态和味道。在稿子出街前的几个月,我们尝试了千百种年轻的元素的组合。有人用过了的,不要;已在坊间流行的,不要;平凡的,不要。就在出街期限已近,折腾到自信尽失的时候,现在的这个方案才蹦了出来。好创意是没有惟一性的,越折腾就越有生命力,只有期限能计它大白于世。这个楼盘的整个服务过程都很痛苦,客户一开 The Rose Garden era is “for a young heart and exist,” advertising is also. We want every word in the ad, every detail revealed a young attitude and taste. In the months before the manuscript was released, we tried a combination of thousands of young elements. Someone who has used it, do not; have been popular in the market, do not; ordinary, do not. Just when the deadline was close, tossing to lose confidence, the current program jumped out. Good ideas are not unique, the more frustrating the more vitality, only the deadline can count it out of nothing. The entire service process of this real estate are very painful, the customer opened