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本文提出企业社会责任、顾客满意、企业能力与市场价值的关系框架和理论假设,采用湖北仙洪新农村试验区的调查数据,建立结构方程模型对农业企业社会责任与经营绩效的关系进行实证检验。研究表明,顾客满意在农业企业社会责任与其市场价值之间能够起到中间媒介的效应,企业能力在农业企业社会责任与其市场价值之间能够发挥调节效应。
This paper puts forward the relationship framework and theoretical assumptions of corporate social responsibility, customer satisfaction, corporate capabilities and market value, adopts the survey data of the Xianhong New Rural Experimental Area in Hubei, and establishes a structural equation model to empirically test the relationship between agricultural corporate social responsibility and business performance. . The research shows that customer satisfaction can play an intermediary effect between the social responsibility of the agricultural enterprise and its market value, and the ability of the enterprise can play a regulatory role between the social responsibility of the agricultural enterprise and its market value.