当下的中国,汽车消费者呈现出多种景象,我们将之区分为9大人群4个阶层,他们对于汽车各有所好。很长一段时间,中国消费者主要以首次购车为主,有车族为少数,有车就更有面子,而车也是攀比、显示身份、赢得生意的工具。未来随着私家车的普及、二次购车者逐渐增多,同时伴随汽车知识的普及,人们购车将更加理性。 Current China, car consumers show a variety of scenarios, we will be divided into four groups of 9 major groups, they are good for the car. For a long time, Chinese consumers mainly used first-time car-buying, minority car ownership, more face-to-face car ownership, and car comparison as a tool to show their identity and win business. In the future, with the popularization of private cars, the number of second-time car buyers will gradually increase, and with the popularization of automobile knowledge, car purchase will be more rational.