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电视传播作为一种声画并重的视听传播艺术,它提供给观众的不仅有文字和音响语言,还有画面语言。画面语言作为一种造型艺术,主要靠非语言行为构成。传播学家和社会心理学家将人们的眼神、表情、手势、身姿、体态等等作为非语言符号的组成元素加以系统分析证明,在人与人面对面交流中有55%的信息是通过非语言符号传播的。非语言符号对语言符号的传播效果是起到加强还是抵消的作用,关键在于如何协调和搭配这两种传播符号。
As a kind of audio-visual art of audio-visual transmission, TV broadcasting provides not only text and audio language but also picture language to audiences. As a kind of plastic arts, picture language mainly consists of non-verbal behavior. The systematic analysis of the eyes, facial expressions, gestures, posture, body posture, etc. of the people as a non-verbal symbol by the disseminators and social psychologists proves that 55% of the information in person-to-person communication is through non- Language symbols spread. Non-verbal symbols on the spread of language symbols is to play a reinforcing or offsetting effect, the key is how to coordinate and match these two kinds of communication symbols.