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随着我国工程招投标市场日益激烈的竞争,施工单位在招投标过程中为了取得中标压价的现象越来越严重。报价过高,则可能因为超出“最高限价”而丢失中标机会;报价过低,则可能因为低于“合理低价”而废标,所以为了使施工企业能在市场上立足必须针对工程的实际情况,凭借自己的实力,并正确运用投标报价的策略与技巧来达到中标的目的,从而给企业带来较好的经济效益和社会效益。
With the increasingly fierce competition in the engineering bidding market in our country, the construction units are getting more and more serious in order to obtain the bidding price during bidding. Price is too high, it may be because beyond the “ceiling price” and lost the opportunity to bid; Quote too low, it may be lower than the “reasonable low price” and the abolition of the standard, so in order to enable construction companies to establish a foothold in the market Must be aimed at the actual situation of the project, by virtue of its own strength, and the correct use of the bidding strategies and techniques to achieve the purpose of winning the bid, thus bringing better economic and social benefits to the enterprise.