越来越多的人开始关注印度的市场，在美国营销学会的众多发行物上，在中国台湾地区的商贸网站上，在麦肯锡公司的季刊上，随处可见对印度消费品生产行业、零售业和消费者行为的研究报告。印度人口过１０亿，仅次于中国，也是一个发展中大国。而且与中国相毗邻，近年来经济发展 More and more people are beginning to pay attention to the Indian market. In the many publications of the American Marketing Association, on the website of Taiwan’s commerce and trade in China, in the quarterly magazine of McKinsey & Company, there are many reports on the Indian consumer goods manufacturing industry, retail trade and consumption Research Report on Behavior. India has a population of over 1 billion, second only to China and a large developing country. And adjacent to China, economic development in recent years