一、电视事件行销事件行销 ,就是企业通过介入重大的社会活动、历史事件、体育赛事和国际博览会等迅速提高企业及其品牌的知名度和美誉度的传播活动 ,达到“一举扬名天下知”的目的 ,借力使力 ,顺势推舟。伊拉克战争爆发以来的很多天里 ,CCTV - 4和CCTV - 9这两个国际频道对战 First, the television event marketing event marketing, is the business through the intervention of major social events, historical events, sports events and international fairs and other rapidly increasing the visibility of enterprises and their brand awareness and communication activities, to achieve the goal of “one act of fame and best known in the world.” , Leveraging the power, pushing the boat homeopathic. For many days since the war broke out in Iraq, CCTV - 4 and CCTV - 9 fight against these two international channels