提到“形象”一词，稍有公共关系知识的人都知道它是任何一本公关书里都会讨论的一个重要概念，意即社会公众对组织及其政策、产品或服务的正确印象。其实，形象在不同的场合或学科中，含义是不一样的，如在摄影中，指被拍摄的人或物体；在广告中，指宣传时使产品令人注目的特 Anyone who has the word “image” and who has a little knowledge of public relations knows that it is an important concept to be discussed in any PR, which means that the public has a correct impression of the organization and its policies, products or services. In fact, the image in different occasions or disciplines, the meaning is not the same, such as in photography, refers to the person or object being photographed; in advertising, refers to the publicity that makes the product compelling