当前,随着国有企业改革的逐步深入和经济体制的不断完善,国有企业在发展中也遇到了许多新情况和新问题。这就需要企业领导者必须紧跟时代要求,创新思维,积极探索国有企业管理的新模式。在这一过程中,重视新闻宣传工作,充分发挥新闻宣传在企业管理中的引导作用,就显得尤为重要。 At present, with the gradual deepening of the reform of state-owned enterprises and the continuous improvement of the economic system, SOEs have also encountered many new situations and problems in their development. This requires business leaders must keep up with the requirements of the times, innovative thinking, and actively explore the new model of state-owned enterprise management. In this process, it is particularly important to attach importance to news propaganda work and give full play to the guiding role of media in enterprise management.