错误创造知识,而得来的知识可以确保有心的领导人不再犯同样的错误。一、定价不当缺乏经验的企业主在设定价格时往往会失手。他们很容易在一开始时定价太低,以致利润不足。即使事业稳定下来,太低的利润常常使得组织无法提升品质,以致表现太差。那么为什么不在一开始时以超低定价吸引顾客,然后再把价格提高到应有的水准呢?事实上,这样通常是行不通的。顾客会觉得受骗,无法建立忠诚度,所以应特别注意 Miscreating knowledge creates knowledge that can ensure that committed leaders no longer make the same mistakes. I. Improperly priced business owners who lack experience often miss out on setting prices. They can easily be priced too low at the start, resulting in insufficient profits. Even if the business is stable, too low profits often make the organization unable to improve its quality, resulting in poor performance. So why not attract customers at a very low price in the first place, and then raise the price to the proper level? In fact, this usually does not work. Customers will feel cheated and cannot establish loyalty, so they should pay special attention