“在‘新兴媒体’(Emerging Media)环境下,互联网不仅撕裂了信息生产模式、人类的交往方式、媒介的结构,而且还导致政治生活、经济形态、社会结构,甚至人们的世界观和价值观发生深刻变化。”新媒体的发展使世界传播领域发生重大变革,进入移动互联“微时代”。在微博(Weibo)、微信(Wechat)等社会化“微媒体”上,碎片化信息基于用户关系以浓缩式的“微内容”形式即时迅速地传播。在媒介社会化的web3.0时代,每一个人都成为 “In the context of Emerging Media, the internet has not only torn apart the patterns of information production, human interaction, and media structure, but has also led to political life, economic patterns, social structures and even people’s worldviews and values Profound changes have taken place. ”“ The development of new media has led to major changes in the field of world communications, into the mobile Internet ”micro era.“ On social networks such as Weibo and Wechat, fragmented information is rapidly and instantaneously delivered as a condensed ”micro-content" based on user relationships. In the era of media socialized web3.0, everyone became