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在少儿消费市场中,少儿教育消费无疑是异军突起,尤以少儿英语教育的消费市场最为引人关注。少儿英语教育市场潜力巨大,随着少儿数量的激增和对少儿语言能力培养的忠实度提高,少儿教育消费市场呈现出了有别与成人教育市场的新特点,本文作者对苏州工业范围内的少儿教育机构进行了问卷调查和数据分析,并就此提出了三点建议,以期对少儿英语教育消费市场的发展有所贡献。
In the children’s consumer market, children’s education and consumption are undoubtedly a sudden emergence, especially in children’s education in English consumer market is the most concern. The market for children’s English education has great potential. With the surge of children and the fidelity of children’s language ability training, the market for children’s education and consumer education has shown new features both in the education market and those in adult education. The author of this article, Educational institutions conducted a questionnaire survey and data analysis, and made three suggestions in this regard, with a view to children’s education in English consumer market development contribution.