“互联网+”时代,财务管理需主动调整适应,助力企业围绕以客户为中心和快速反应两大关键能力推动商业模式的转变。在“互联网+”时代,企业商业模式出现了与传统企业不同的特点,传统财务管理也遭遇挑战。“互联网+”企业不仅要重视融资,也要重视财务管理在企业可持续发展上的作用。同时,传统财务管理观也必须升级,才能助力企业“互联网+”转型成功。商业模式转变对财务管理三大挑战“互联网+”不断对传统企业边界进行改造,传统商业模式的基础也 “Internet + ” era, financial management needs to be actively adjusted to help businesses focus on customer-focused and rapid response to the two key capabilities to promote the transformation of business models. In the age of “Internet + ”, the business model of the enterprise appeared different from that of the traditional enterprise, and the traditional financial management also encountered challenges. “Internet + ” Enterprises should not only pay attention to financing, but also attach importance to the role of financial management in the sustainable development of enterprises. At the same time, the traditional concept of financial management must also be upgraded in order to help enterprises “Internet + ” to transform successfully. Business model changes on the three major financial management challenges “Internet + ” continue to transform the traditional business boundaries, the traditional business model is also based