学习了创新能力与开发这门课程,阅读了相关书籍,本人结合自己的专业,站在广告策划的角度浅谈一下关于广告创意与思维创新这两个方面的内容。而文章主要选取日本人生活上的创造、创新作为例子来引发我们对思维革新的思考,目的是为了传递出广告人在做大创意的一句名言“创意是洞察消费者,创新是思考,而两者绝对不是简单意义上的做”。 Studied the innovative ability and development of this course, read the relevant books, I combine their own professional, standing in the advertising planning point of view on advertising creative thinking and innovation in these two aspects. The article mainly chooses Japanese people’s life creation and innovation as an example to lead us to think about thinking innovation in order to convey the adage of creative people in a famous saying: "Creativity is insight into consumers, innovation is thinking, and They are definitely not done in a simple sense.