当前 ,世界经济的不断发展 ,给人类社会不断提出新的要求 ,可持续发展已为世界各国所普遍关注。企业要获得前瞩性发展 ,获得长久的生存 ,必须适应这一趋势。清洁生产 ,绿色包装 ,环保标志逐渐成为企业竟相发展的目标 ,企业绿色营销的实施 ,不仅符合社会可持续发展的要求 ,也是广大消费者绿色消费潜意识的要求。 At present, the continuous development of the world economy has continuously put forward new requirements to the human society. The sustainable development has drawn universal attention of all countries in the world. Enterprises to obtain forefront of development, access to long-term survival, we must adapt to this trend. Clean production, green packaging and environmental protection signs have gradually become the target of developing enterprises. The implementation of green marketing of enterprises not only meets the requirement of sustainable development of society, but also is the requirement of consumers’ green consumption subconsciousness.