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2002年,中央电视台率先研发并实施了节目综合评价体系,这标志着电视媒体管理朝着系统化、标准化、综合化方向迈进的趋势。六年来,国内许多电视播出机构相继推行了节目质量评价管理办法,其繁简程度虽然不一,但对优化频道资源、提高节目质量、
In 2002, CCTV took the lead in developing and implementing a comprehensive program evaluation system, marking a trend toward systematic, standardized and integrated TV media management. In the past six years, many television broadcasters in China have successively implemented program quality evaluation and management measures. Although their complexity is not the same, they have great influence on optimizing channel resources, improving program quality,