设计类银狮作品名称:《隔离的键盘》广告主:热爱家园组织广告公司:DDB上海是什么激励你和你的队伍创造出这个idea,当时客户的需求又是怎样的?热爱家园组织是一个帮助构建幸福美好家庭的组织。他们发现在一个网络沟通发达的时代,人们不只在工作场合不停上网,甚至回到家中依旧留恋网络,大幅减少了家人彼此间实质的沟通与互动,因此希望藉由一个简单的宣传活动呼吁人们正视这个现象,并且避免因过度的上网而失去了家人间真实的联系 Design Silver Lion Title: “Isolated Keyboard” Advertiser: Love Home Organization Advertising Agency: DDB Shanghai What motivates you and your team to create this idea, when the needs of customers is like? Love is a home organization Organizations that help build a happy and beautiful family. They found that in an era when a network is well-developed, people not only keep surfing the Internet in the workplace, but even when they return home, they still nostalgia for the Internet. As a result, they substantially reduce their personal communication and interaction with each other. Therefore, they hope to appeal to people through a simple publicity campaign Face up to this phenomenon and avoid the real connection between family members due to excessive Internet access