随着社会经济的不断发展和生活水平的不断提高,人们对消费品设计的要求也不断提高,许多现代企业敏锐地发现这种需求的变化,开始重视其产品的人性化设计,提倡“以人为本”的核心价值观念,重视产品对消费者的人性伦理关怀,让消费者感受到心理需要、生理需要和精神追求的一致性。本文从人性化设计和体验的起源谈起,就产品设计中如何更好地满足消费者对于人性化体验的追求,提出了几点思考和建议。 With the continuous development of society and economy and the continuous improvement of living standards, people’s requirements for the design of consumer goods are also constantly increasing. Many modern enterprises are keenly aware of this change in demand and are beginning to attach importance to the humanized design of their products and advocating “people-oriented ”The core values, pay attention to the products of the human nature of consumers care, so that consumers feel the psychological needs, physical needs and spiritual pursuit of consistency. This article starts from the origin of humanized design and experience, and puts forward some thoughts and suggestions on how to better meet consumers’ pursuit of humanized experience in product design.