本文概述了广东南珠产业发展的现状及存在的主要问题,用经济学理论分析了南珠产业“高产低值”的原因,提出通过制度创新规范“理性经济人”的偏好解决用海外部不经济现象,各级政府应积极转变职能并充分发挥主导作用,实现南珠产业可持续发展。 This paper summarizes the status quo and existing problems of Guangdong Nanzhu industry and analyzes the causes of Nanzhu industry “high yield and low value ” with economic theory, and puts forward the solution to the problem of “Nanzhu industry ’s preference through institutional innovation ” rational economic man With the non-economic phenomenon of the overseas ministries, governments at all levels should actively change their functions and give full play to their leading roles in order to achieve sustainable development of the industrialized South China Sea.