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有数据表明,中国网上消费者的人均年消费在300元左右,根据对中国电子商务用户增长的保守估计,今年将有45亿元的市场容量。这已相当于中国一级城市一家大型商业企业年销售量的3至4倍。
Data show that per capita annual consumption of online consumers in China is about 300 yuan. According to a conservative estimate of the growth of e-commerce users in China, there will be a market capacity of 4.5 billion yuan this year. This is equivalent to 3-4 times the annual sales volume of a large-scale commercial enterprise in tier-1 cities in China.