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80年代以来,企业信息化的兴起,一场新的企业变革浪潮正在世界范围内酝酿和进行着。这场变革浪潮不只是带来了一些创新的名词,更重要的是它正在改变着企业竞争的内涵和形式。 一、什么是企业竞争优势 企业竞争优势就是一个企业在市场竞争中所表现出来的相对于其他企业的优势。在市场竞争日益激烈的今天,全球企业都面临着国内和国际的竞争对手,竞争优势已经成为一个企业在竞争市场上行为效益的核心。
Since the 1980s, the rise of enterprise information, a new wave of corporate change is brewing and carrying out in the world. The wave of change not only brings with it some innovative terms, but more importantly, it is changing the connotation and form of business competition. First, what is the competitive advantage of enterprises Competitive advantage of enterprises is a company in the market competition demonstrated by the relative advantages of other companies. In an increasingly competitive market today, global enterprises are facing domestic and international competitors, competitive advantage has become a business in the competitive market, the core of behavioral benefits.