在Dell“直线订购进中国”新闻发布会上(“直线订购”即“直销”),该公司中国区负责人金明说过一句话:“两点之间直线最短,”这句话为直销做了最好的注脚。对于Dell公司在中国开展直销,一直有人不解:中国直销的条件成熟吗?也有不少人怀疑:在美国成功的东西,中国就一定行吗?有这样的问题并不奇怪,早在八十年代,Dell首次将直销带入个人电脑行业之际,也是怀疑的人多于理解的人,甚 In the Dell “Line Order into China” press conference (“Line Order” or “direct sales”), the company head Jinming China said the sentence: “the shortest straight line between the two,” the phrase for direct marketing to do The best footnote. There are always people who do not know about the direct selling of Dell in China: Are the conditions for direct selling in China mature? Many people doubt that China will definitely do something successful in the United States. It is not surprising that there is such a problem as early as 80 In the 1980s, when Dell first brought direct sales into the personal computer industry, it was also the suspect who knew more than anyone