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创新是视觉传达设计的灵魂,我国高校作为培养设计师的重要平台,要注重对视觉传达设计专业学生创新能力的培养。本文从教学的角度分析了视觉传达设计创新能力培养中存在学生缺乏创新意识和知识结构单一的问题,总结出培养学生创新能力的条件和途径:具有创新思维的老师是创新能力培养的前提,优秀的传统文化是创新能力发展的原动力,灵活的教学方式是创新能力培养的重要途径。
Innovation is the soul of visual communication design. As an important platform to train designers, colleges and universities in our country should pay attention to the cultivation of creative ability of visual communication design students. This paper analyzes the problem of students ’lack of innovation consciousness and knowledge structure in the training of visual communication design innovation ability from the point of view of teaching, sums up the conditions and ways of cultivating students’ innovation ability: the teacher with innovative thinking is the premise of innovation ability cultivation, The traditional culture is the driving force behind the development of innovation ability. Flexible teaching methods are an important way to cultivate innovative ability.