旅游业本身就是一个与风险和危机并存的行业,其抗风险能力通常较强。这次地震提高了“四川”、“成都”、“大熊猫”等品牌的知名度。同时,这次地震也将全球华人的目光凝聚于此,使大家心手相连,同舟共济,患难与共,齐心协力抗震救灾,提高了四川在全球华人心中的地位,对灾后 Tourism itself is an industry coexisting with risks and crises, and its anti-risk ability is usually strong. The quake increased the popularity of brands such as Sichuan, Chengdu, Giant Panda. In the meantime, this earthquake has also brought together the eyes of all Chinese in the world so that everyone will get along with each other and help each other live together in disaster relief. This will enhance Sichuan’s position in the hearts of all Chinese in the world.