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不久之前,Linda Ruth先生组织专人进行过一次有趣的报摊销售试验,作为“美国单期发行服务机构”的老总,他十分想搞清楚杂志封面与经济效益之间的关系。结果研究发现影响报摊上的读者购买行为的主要因素包括如下几个方面:
Not long ago, Linda Ruth organized an interesting pilot sale of newsstands. As the chief executive officer of the “US single-issue service agencies,” he was eager to find out the relationship between magazine covers and economic benefits. Results The study found that the main factors influencing readership behavior at newsstands include the following aspects: