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在激烈的市场竞争中,若消费者眼中某一等级的同类产品是均质的,则价格的高低直接决定了消费的导向。我国汽车市场上,有几款新入市的轿车新车型,跟同档次轿车相比,尽管发动机排量相似,但价格并不一样,这特别反映在民族品牌的车型方面。 例如,华晨的2.4L中华18.28万元:奇瑞的东方这了2.4L,16.666万元。据比亚迪汽车透露的一则信息说,他们亦将出一款2.4L的轿车,售价可能更低,仅在15万元左右。 配置2.4L排量大发动机的轿车,若按排量大小划分,无论
In the fierce market competition, if consumers in the eyes of a certain level of similar products are homogeneous, the level of the price directly determines the consumption-oriented. China’s auto market, there are several new car models into the market, compared with the same grade cars, although the engine displacement is similar, but the price is not the same, which is particularly reflected in the national brand models. For example, Brilliance 2.4L China 182,800 yuan: Chery Oriental this 2.4L, 166,666 yuan. According to BYD Auto revealed a message that they will also be out of a 2.4L sedan, the price may be lower, only 150,000 yuan. Configuration 2.4L displacement of the engine of the car, if the size by the displacement, no matter