随着经济全球化的演进,企业面临着越来越激烈的竞争。在激烈竞争的市场环境中,企业要想立于不败之地,必须提高自己的核心竞争力。而加强企业文化建设是提高企业的核心竞争力的基本途径之一。有研究表明,企业文化建设,对提高企业的经济效益有很大的促进作用,也可以有效地提高企业的核心竞争力。企业核心竞争力的不断提高,才能使其保持长期的竞争优势。因此,可以说企业文化是企业核心竞争力的重要要素,加强企业文化建设是增强企业核心竞争力的关键。 With the economic globalization, enterprises are facing more and more intense competition. In the fiercely competitive market environment, if an enterprise wants to be invincible, it must improve its own core competitiveness. Strengthening enterprise culture is one of the basic ways to improve the core competitiveness of enterprises. Studies have shown that the building of enterprise culture can greatly enhance the economic benefits of enterprises and can effectively improve the core competitiveness of enterprises. The continuous improvement of the core competitiveness of enterprises can enable them to maintain long-term competitive advantages. Therefore, it can be said that corporate culture is an important element of an enterprise’s core competitiveness. Strengthening corporate culture is the key to enhancing its core competitiveness.