从品牌建设大的方向来说包括两个方面,如何建设品牌和如何保护品牌。建设品牌难,保护品牌也难,特别是在中国市场。习近平总书记强调要把品牌建设当做很重要的战略架构,国务院也非常重视保护品牌。国家非常重视保护知识产权,但是综合现有的法治和体制以及外部环境,企业创品牌非常难,最后来说是保护品牌比较难。因此,需要专门的保护知识产权的组 From the brand building direction, including two aspects, how to build a brand and how to protect the brand. Difficult to build a brand, brand protection is also difficult, especially in the Chinese market. General Secretary Xi Jinping emphasized that brand building should be regarded as a very important strategic framework and the State Council attaches great importance to the protection of the brand. The state attaches great importance to the protection of intellectual property rights, but integrating the existing rule of law and the system as well as the external environment, it is very difficult for a company to create a brand and in the end it is more difficult to protect the brand. Therefore, a special group for the protection of intellectual property is needed