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品牌公司具有可持续发展能力和长线投资价值;美国“漂亮50”的基本特征主要来自消费品行业、普遍是行业龙头公司、具有强有力的品牌、持续的业绩和红利增长、较高的PE品牌具有经济价值,强有力的品牌有可能是被低估了的隐蔽性资产。品牌价值被认知是历史的必然。从历史比较看,目前沪深股市的现状类似美国上世纪七十年代的证券市场,一是市场环境均是经过“概念股”的疯狂投机后泡沫破裂,市场正缺乏方向之时,二投资者结构发生深刻变化之时,基金发展进入第一次高潮,三是投资理念发生剧烈变化。对品牌的定量评价目前主要的方法有成本法、可比交易法和潜在利润法三类。以品牌价值为线索,我们对消费品行业公司进行了研究,筛选出了10家品牌价值卓越的上市公司,给予“买入”评级。
Brand companies have the capacity of sustainable development and long-term investment value. The basic characteristics of the “pretty 50” in the United States are mainly from the consumer goods industry. They are generally the leading companies in the industry, with strong brands, continuous performance and dividend growth. The higher PE brands have Economic value, a strong brand may be undervalued hidden assets. Brand value is recognized history is inevitable. From a historical perspective, the current situation in Shanghai and Shenzhen stock markets is similar to that of the securities market in the 1970s in the United States. First, the market environment is a bubble burst after the crazy speculative “concept stocks.” When the market is lacking in direction, two investors When the structure has undergone profound changes, the development of the fund has entered the first climax. Third, the investment concept has changed drastically. The main method of quantitative evaluation of the brand at present there are cost method, comparable transaction method and potential profit method three categories. Taking the brand value as the clue, we studied the consumer goods industry companies, screened out 10 listed companies with outstanding brand value and gave “buy” rating.