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全球40亿观众共同观看李宁点燃圣火,使“李宁”品牌全球知晓,广告效应实在是不小。更重要的是,这则奥运广告完全免费。
Li Ning, the world’s four billion viewers to see the torch lit, so that “Li Ning ” brand known around the world, advertising effect is not small. More importantly, this Olympic advertising is completely free.