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编者按:到了必须将“营销伦理”这一话题拿到桌面上讨论的时候。在一个商品极大丰富的现代社会,在一个企业与企业、产品与产品竞争激烈到近乎需要“肉搏”的市场,某些企业家与企业家所领导的营销组织(甚至各类
Editor’s note: By the time we have to discuss the topic of marketing ethics on the desktop. In a modern society where commodities are extremely rich, in a market where enterprises and enterprises are fiercely competitive with products and products, the marketing organizations that are led by some entrepreneurs and entrepreneurs (and even various types