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战国时代,强秦东向虎视天下以对六国,有苏秦出,游说六国,“合纵”以抗强秦……放眼商业,各种惨烈的“价格战”和越来越低的折扣令众商家利润日渐单薄,伤人一寸也自损三分。除了无休止的“征战”和“杀伐”之外,难道就没有一种“营销手段”能将大家聚扰在一起,从而共同分享“利润与销售额齐飞,商家共消费者一色”的美妙时刻?本文着重解析 L 省兴隆百货集团 S 市子公司2004年圣诞节期间“66小时不夜城”营销策划活动,试图找到商界中“合纵”之要义。在解读前,请记住下面这组数字,数字是冷冰冰的,但是冰冷的数字掩盖不了当时的辉煌:66小时不间断营业,营业额8000万,日客流量50万人次。
The Warring States Period, the strong Qin East Tiger as the world to the six countries, Su Qin out, lobbying six countries, “together ” to resist the strong Qin ... ... look to business, all kinds of brutal “price war” and more The lower the discount so that the profits of all businesses increasingly thin, hurt one inch also damaged one-third. Apart from the endless “Campaign ” and “kill cut ”, is there not a “marketing tools ” can be all together to share, so as to share “profit and sales fly together, Business Consumers all the same color, ”the wonderful moment? This article focuses on analysis of L Province Xinglong Department Store Group S City subsidiary during Christmas 2004“ 66 hours without sleep ”marketing planning activities, trying to find the business community summary. Before reading, please remember the following numbers, the figure is cold, but the cold figures can not cover the brilliant at that time: 66 hours of business without interruption, with a turnover of 80 million and daily traffic of 500,000.