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市场的开放,外资银行的涌入,使得我国银行业市场化程度越来越高,激烈的竞争迫使我国银行业除了完善自身的服务,规范自身的管理外,还必须把经营战略转移到品牌的建立中来。在新的市场环境下如何打造个性的金融品牌,并通过战略定位区隔品牌差异,从而树立个性的金融品牌并使品牌的价值得以体现,是我国商业银行在新的市场环境必须面对的课题,也是我国商业银行长远发展的必由之路。
The opening up of the market and the influx of foreign banks make the marketization of China’s banking industry increasingly high. The fierce competition has forced our banking industry to improve its own services and regulate its own management. In addition, the banking industry must shift its business strategy to the brand Established in. How to build a personalized financial brand under the new market environment and separate the brand differences through strategic positioning so as to establish a personalized financial brand and reflect the brand’s value is the subject that our commercial banks must face in the new market environment , But also the only way for the long-term development of commercial banks in our country.